The first publication devoted purely to styling, this book will help students and professionals to understand the process and style their own consumer-focused products. The clear text and annotated illustrations guide the reader through a structured professional styling process that has been broken down into digestible stages. Each stage examines and illustrates what designers should be focusing on, how to evaluate what has been designed, and how to then optimize it if required. Readers will also learn how to analyse and critique the styling of competitors, as well as their own work, and can use this awareness to confidently produce superior designs in less time.