У 2005 році два брати, які працюють у музичній індустрії, вирішили спрямувати свою любов до звуку на інший носій: моду. Паризький бренд

IRO

Лорана та Аріка Бріттона реміксує паризьку вишуканість із нью-йоркським сасом - вигляд, який є і шикарним, і рок-н-рольним.

In 2005, two brothers with a background in the music industry decided to channel their love for sound into a different medium: fashion. Laurent and Arik Britton’s Paris-based brand IRO remixes Parisian sophistication with New York sass, a look that’s both chic and rock ’n’ roll. Introspection marks IRO’s 15th anniversary and highlights the spirit of a brand that has influenced style worldwide, with more than 45 stores in New York City, Los Angeles, Miami, and beyond. This beautifully designed book features 20 fashion campaigns photographed by major names including Benoit Peverelli, Karim Sadli, and Alex Cayley, among others. Accompanying essays by fashion writer Laurence Benaim showcase the brand’s identity and follow the designers throughout the making of a campaign.

ABOUT THE AUTHOR

Journalist and fashion writer Laurence Benaim has written many books including Yves Saint Laurent: A Biography, Women in Dior: Portraits of Elegance, and Rene Lacoste. She created the style supplement for

Le Monde

and has contributed to

Vogue

and

Marie Claire

. She is an editorial adviser for

Le Figaro

.